About Us / Quiénes somos
North County Informador is a weekly bilingual publication targeting Latino households in North San Diego County who have been living in a news desert. The newsletter, ePub, and print edition connect community service providers and leaders with the people they serve.
We carried out a survey and held interviews with community members to discover the wants and needs of those we are reaching.
North San Diego County is home to 360,000 Latinos who are living in a news desert. The North County Informador is a bilingual digital weekly news outlet and monthly magazine targeting the region’s 11 chronically underserved communities. Informador focuses on four cornerstones—education, health, financial empowerment, and civic engagement. To help deliver on these topics, we also cover local success stories, community & government services, and cultural events. Fostering trust, we act as a facilitator between service providers and the communities we serve.
Audience / Audiencia
There are an estimated 330,000 Latinos in North San Diego, living in approximately 85,000 households. Latinos have represented 63% of ALL growth within San Diego County in the past decade.
Latinos in North San Diego County average 3.9 people per household, far above the non-Latino average.
We reach the English and non-English speaking Latinos, the digital and non-digital savvy, and people with all types of immigration or citizenship status.
Targeted Communities / Nuestras comunidades
- Fallbrook & Rainbow
- San Marcos
- Solana Beach & Rancho Santa Fe
- Valley Center & Pauma
Empowering Latino Futures
When actor Edward James Olmos and Kirk Whisler co-founded in 1997 what is now the 501c3 nonprofit Empowering Latino Futures, we saw the organization as a facilitator to give Latinos more access to a multitude of resources to help improve their futures AND to help mainstream America view the Latino community in more accurate, less stereotypical ways. Over the last two and a half decades our collective accomplishments include:
Latino Book & Family Festivals around the USA, with a combined attendance of 900,000+ people
Books honored through the International Latino Book Awards
Copies of the National Latino & American Indian Scholarship Directory produced and distributed
Books distributed to underserved youth via Education Begins in the Home.
North County Informador Team / Nuestro equipo
María Fernanda Álvarez
Art Director / Directora de arte
Web Design / Diseño de página web
Education Begins in the Home / Educación Comienza en el hogar
Sacramento Coordinator / Coordinador en Sacramento
North County Informador Advisory Board / Consejo asesor
Kathy Diaz, Co-Chair
Raoul Lowery Contreras
Dr. Rafe Edward Trickey, Jr.
Empowering Latino Futures Board / Junta directiva
Edward James Olmos, Chair
Kirk Whisler, President
Katharine A. Diaz, Author VP
Andres Tobar, Education VP
Lisa Montes, Secretary
Dennis Garcia, Treasurer
Board Members: Julia Abrantes, Edward Becerra, Victoria Chavez, Norma Jasso, Esther Reyes Jones, Leticia Ordaz
ELF Emeritus Board Members: Nora de Hoyos Comstock, PhD; Dennis Hernandez; Zeke Montes; Ambassador Julian Nava, Jesus Nieto, PhD, Martin Valdez
FOR ADVERTISING: Please contact Melissa Lopez: melissaL1632@gmail.com 760-458-7568
Send content to editor@NorthCountyInformador.com
Editorial Deadline: Print and ePub versions: Day 15 of month prior.
eNewsletter: Every Wednesday by 4 p.m.
Links: In the eNewsletter, we can link to an article on your website.
Articles: Ideal articles are 250 to 500 words in English or Spanish, with one or two images.
Images should be submitted as a jpeg or comparable.
Informador helps you connect with Latinos in North County San Diego in English and Spanish, digitally and in print format.