About Us

North San Diego County is home to 360,000 Latinos who are living in a news desert. The North County Informador is a bilingual digital weekly news outlet and monthly magazine targeting the region’s 11 chronically underserved communities. Informador focuses on four cornerstones—education, health,  financial empowerment, and civic engagement. To help deliver on these topics, we also cover local success stories, community & government services, and cultural events. Fostering trust, we act as a facilitator between service providers and the communities we serve.

North County Informador Ethics Policy

The 2022 National Latino Media Study, the largest media-usage analysis of Latinos and Latino media outlets in history, in which we participated, found that 98% of North County Informador readers are concerned about fake news from other sources. For this reason, Informador is committed to gathering news and presenting it in a truthful manner. We pledge to gain an understanding of the unique communities and individuals we serve and seek to provide an informed, unbiased account of the issues and events. 

We write in English and Spanish, with a level and style appropriate to our audiences. We insist on fact checking and source and editorial accuracy. We follow all industry-related laws and take responsibility for editorial decisions. We shall not use technology to alter media content or to mislead audiences. We pledge to be timely in the correction of any errors or omissions. 

North County Informador commits to the goals of serving the public interest, fostering democracy, and recognizing diversity within our communities. We encourage the understanding of complex issues through civil discourse and diverse viewpoints, treating everyone with respect, compassion, honor, and integrity. 

North County Informador provides no-cost information and services. We pledge to remain independent of political or business interests. The personal opinions of our employees shall have no place in our coverage. We work actively to avoid conflicts of interest.

Empowering Latino Futures’ DEI

Empowering Latino Futures envisions a world where inclusion and equity principles grant everyone access to educational community-building and empowerment programs, as well as opportunities to pursue their professional dreams.

Empowering Latino Futures’ policies and practices welcome, include, value, and support members of underrepresented groups. We strive for greater understanding and more diverse, equitable, and inclusive outcomes as well as cultural competency among board, team, and audience members. We engage, support, and partner with underrepresented groups, with a special emphasis on Latinos, in our community. Our materials are bilingual—English and Spanish—, and in some cases, trilingual—Portuguese. 

Empowering Latino Futures is involved in expanding access for marginalized groups, Latinos in particular, to publishing industry events through the International Latino Book Awards, and to educational and cultural opportunities through the Latino Book and Family Festival and other programs. The Awards also attract an international audience, mainly Spanish and Portuguese authors.

The Empowering Latino Futures board and team are diverse and include Latino and non-Latino members as well as a balance between women and men. 

The North County Informador is published in English and Spanish and is focused on making diversity, equity, and inclusion practices the anchor of our activities. We are aware of the unique perspective, experience, and ideas of every member of our team and every person with whom we are in contact. Our dual-language reporting is designed to uplift and connect the underserved Latino communities in North County San Diego. 

Informador’s editorial board is made up of community members with different business and social capacities. Our entire editorial staff is bilingual and includes Latinos and non-Latinos. 

We respect the views of different races, genders, religions, sexual orientations, ethnicities, nationalities, socioeconomic status, languages, disabilities, age, and political perspectives. 

Four cornerstones:

• Health / Salud
• Education / Educación
• Financial Empowerment / Empoderamiento financiero
• Civic Engagement / Participación cívica

We also cover:

• Community, Food, and Government Services / Servicios comunitarios de alimentos y gubernamentales
• Success Stories / Historias de éxito
• Community Empowerment / Empoderamiento comunitario
• Community events / Actividades

Empowering Latino Futures has developed numerous nonprofit and community-based partnerships in many fields in the North County. Our goal is to connect the community with these organizations and the services they provide, in English and Spanish and in digital and print formats. 

Our publisher, Kirk Whisler, has more than four decades of solid Latino media experience, and in 1982, was honored to serve as the founding President of the National Association of Hispanic Publications, the oldest and largest Latino media organization in the country. Much of his media and entertainment industry work over the years has focused on reaching highly targeted Latino markets.

The North County Informador is part of Empowering Latino Futures, which has held more than 70 Latino Book & Family Festivals since 1997. It also organizes the International Latino Book Awards and works with partners on several empowerment programs.