About Us

About Us / Quiénes somos

North County Informador is a weekly bilingual publication targeting Latino households in North San Diego County who have been living in a news desert. The newsletter, ePub, and print edition connect community service providers and leaders with the people they serve. 

We carried out a survey and held interviews with community members to discover the wants and needs of those we are reaching. 

Audience / Audiencia

There are an estimated 330,000 Latinos in North San Diego, living in approximately 85,000 households. Latinos have represented 63% of ALL growth within San Diego County in the past decade.

Latinos in North San Diego County average 3.9 people per household, far above the non-Latino average.

We reach the English and non-English speaking Latinos, the digital and non-digital savvy, and people with all types of immigration or citizenship status. 

Targeted Communities / Nuestras comunidades

  • Bonsall
  • Carlsbad
  • Encinitas
  • Escondido
  • Fallbrook & Rainbow
  • Oceanside
  • San Marcos
  • Solana Beach & Rancho Santa Fe
  • Temecula
  • Valley Center & Pauma
  • Vista

Empowering Latino Futures

When actor Edward James Olmos and Kirk Whisler co-founded in 1997 what is now the 501c3 nonprofit Empowering Latino Futures, we saw the organization as a facilitator to give Latinos more access to a multitude of resources to help improve their futures AND to help mainstream America view the Latino community in more accurate, less stereotypical ways. Over the last two and a half decades our collective accomplishments include:


Latino Book & Family Festivals around the USA, with a combined attendance of 900,000+ people


Books honored through the International Latino Book Awards


Copies of the National Latino & American Indian Scholarship Directory produced and distributed


Books distributed to underserved youth via Education Begins in the Home.

North County Informador Team / Nuestro equipo

Melanie Slone

Editor-in-Chief / Editora ejecutiva


Martha Zamora

Community Engagement Coordinator / Extensión comunitaria


María Fernanda Álvarez

Art Director / Directora de arte

Ximena Esquivel

Web Design / Diseño de página web

Edward Becerra

Education Begins in the Home / Educación Comienza en el hogar


Rene Aguilera

Sacramento Coordinator / Coordinador en Sacramento

Yenni Patiño

ISLA Programs Coordinator / Coordinadora programas de libros


Kirk Whisler


To Advertise / Anúnciese

Melissa Lopez


To Advertise / Anúnciese

Ellen Fusco


North County Informador Advisory Board / Consejo asesor

Kathy Diaz, Co-Chair
Raoul Lowery Contreras
Monica Martinez
Alejandro Tamayo
Dr. Rafe Edward Trickey, Jr.

Empowering Latino Futures Board / Junta directiva

Edward James Olmos, Chair
Kirk Whisler, President
Katharine A. Diaz, Author VP
Andres Tobar, Education VP
Lisa Montes, Secretary
Dennis Garcia, Treasurer

Board Members: Julia Abrantes, Edward Becerra, Victoria Chavez, Norma Jasso, Esther Reyes Jones, Leticia Ordaz

ELF Emeritus Board Members: Nora de Hoyos Comstock, PhD; Dennis Hernandez; Zeke Montes; Ambassador Julian Nava, Jesus Nieto, PhD, Martin Valdez

FOR ADVERTISING: Please contact Melissa Lopez: melissaL1632@gmail.com 760-458-7568

Send content to editor@NorthCountyInformador.com

Editorial Deadline: Print and ePub versions: Day 15 of month prior. 

eNewsletter: Every Wednesday by 4 p.m. 

Links: In the eNewsletter, we can link to an article on your website. 

Articles: Ideal articles are 250 to 500 words in English or Spanish, with one or two images.

Images should be submitted as a jpeg or comparable.

Informador helps you connect with Latinos in North County San Diego in English and Spanish, digitally and in print format.