North County Informador
Informador will be an eNews Publication targeting Latino households in North San Diego County. The ePub is tied to a comprehensive website for articles and events – content we know from 68 Festivals we’ve held and research we know the community desires. Our starting frequency is issues roughly twice a month. A complete chart of issues is included.
The Need
While North San Diego is home to roughly 330,000 Latinos, making it one of the 30 largest Latino markets in the USA, there are no meaningful local Latino media consistently serving this community. The issues and needs for North County Latinos are different than the largely urban South County.
What Makes Us Different
The publication is an outgrowth of the Latino Book & Family Festivals that Empowering Latino Futures has been holding since 1997. The 68 Festivals that we’ve held provided information, resources, ideas, and new ways of thinking for the attendees. That is what we are seeking Informador to do. Empowering Latino Futures has numerous North County partners in the Education, Nonprofit Services, and Government program fields. Informing people about their programs is the cornerstone of why Informador will work. We have worked on a highly targeted audience for the publication. Our publisher, Kirk Whisler, has more than four decades of solid Latino media experience and in 1982 was honored to serve as the founding President of the National Association of Hispanic Publications, the oldest and largest Latino media organization. Much of his media and entertainment industry work over the years has been on reaching highly targeted Latino markets.
Audience
There are an estimated 330,000 Latinos in North San Diego, living in approximately 85,000 households. Latinos have represented 63% of ALL growth within San Diego County in the past decade. Latinos in North San Diego County average 3.9 people per household, far above the non-Latino average.
Minimum audience: 7,500 readers
Targetted Communities
Bonsall, Carlsbad, Encinitas, Escondido, Fallbrook, Oceanside, San Marcos, Solana Beach, Valley Center, and Vista. Our target communities also include Murrieta and Temecula from Southwest Riverside County.
