North County Informador
Informador is a weekly bilingual publication targeting Latino households in North San Diego County. The newsletter, ePub, and print edition are tied to a comprehensive website for articles and events—content we know from the 68 Festivals we’ve held and research we’ve carried out on what the community’s wants and needs.
The Need
While North San Diego is home to roughly 330,000 Latinos, making it one of the 30 largest Latino markets in the USA, there are no meaningful local Latino media serving this community consistently. The issues and needs for North County Latinos are different than the largely urban South County.
What Makes Us Different
The publication is an outgrowth of the Latino Book & Family Festivals that Empowering Latino Futures has been holding since 1997. Empowering Latino Futures has numerous North County partners in the education, nonprofit Services, and government program fields. Informing people about their programs is the cornerstone of why Informador will work. We have worked on a highly targeted audience for the publication. Our publisher, Kirk Whisler, has more than four decades of solid Latino media experience, and in 1982, was honored to serve as the founding President of the National Association of Hispanic Publications, the oldest and largest Latino media organization. Much of his media and entertainment industry work over the years has focused on reaching highly targeted Latino markets.
Audience
There are an estimated 330,000 Latinos in North San Diego, living in approximately 85,000 households. Latinos have represented 63% of ALL growth within San Diego County in the past decade. Latinos in North San Diego County average 3.9 people per household, far above the non-Latino average.
Minimum audience: 10,000 readers
Targeted Communities
Bonsall, Carlsbad, Encinitas, Escondido, Fallbrook, Oceanside, San Marcos, Solana Beach, Valley Center, and Vista. Our target communities also include Murrieta and Temecula in Southwest Riverside County.
