ELF Vision
When actor Edward James Olmos and Kirk Whisler co-founded in 1997 what is now the 501c3 nonprofit Empowering Latino Futures (ELF), they saw the organization as a facilitator to give Latinos more access to a multitude of resources to help improve their futures and to help mainstream America view the Latino community in more accurate, less stereotypical ways. Visit the ELF Webiste.
Empowering Latino Futures’ Mission: To remove barriers to educational and creative success for Latinos, Latinas, and other underserved communities.
North County Informador Mission: North San Diego County is home to 360,000 Latinos who are living in a news desert. The North County Informador is a bilingual digital weekly news outlet and monthly magazine targeting the region’s 11 chronically underserved communities. Informador focuses on four cornerstones—education, health, financial empowerment, and civic engagement. To help deliver on these topics, we also cover local success stories, community & government services, and cultural events. Fostering trust, we act as a facilitator between service providers and the communities we serve.
North County Informador pledges to produce original journalism through rigorous reporting that follows the best practices of the Society of Professional Journalists’ Code of Ethics.
These practices include:
- Seek truth and report it
- Minimize harm
- Act independently
- Be accountable and transparent
Editorial Independence
We subscribe to standards of editorial independence from advocacy, financial, or other influence, as adopted by the Institute for Nonprofit News (INN).
Our organization retains full authority over editorial content to protect the best journalistic and business interests of our organization. We maintain a firewall between news coverage decisions and sources of all revenue. Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services, or opinions.
We accept gifts, grants, and sponsorships from individuals and organizations for the general support of our activities, but our news judgments are made independently and not based on donor support.
North County Informador provides no-cost information and services. We pledge to remain independent of political or business interests. The personal opinions of our employees shall have no place in our coverage. We work actively to avoid conflicts of interest.
Acceptance of financial support does not constitute implied or actual endorsement of donors or their products, services, or opinions.
We maintain editorial control of all coverage and reserve the right to review and edit all editorial content.
Our organization will make public all donors who give a total of $5,000 or more per year. We will accept anonymous donations for general support only if it is clear that sufficient safeguards have been put into place that the expenditure of that donation is made independently by our organization and in compliance with INN’s Membership Standards.
North County Informador is nonpartisan and does not endorse any party or candidate and does not advocate or lobby for policy.
North County Informador subscribes to the Journalism Code of Ethics as described by the Society of Professional Journalists (SPJ).
Corrections Policy
At North County Informador, we strive to provide current, accurate information to our audience. If errors or omissions should occur, we pledge to correct them as soon as possible on the digital versions and platforms—including website, social media, and eNewsletter—and/or to publish a bilingual correction or retraction in the following month’s print issue, on the editorial page. To request a correction, readers may write to editor@ElfUSA.org.