You Can Be a Small Business Owner

“Business owners have 5 times the wealth of non-business owners. The most powerful thing wealth provides is freedom,” says Gary Acosta, the co-founder and CEO of the National Association of Hispanic Real Estate Professionals (NAHREP) and the co-founder of AVANCE Global.
Acosta believes entrepreneurs must develop personal wealth, leadership skills, and community building and engagement. Furthermore, mentorship is essential.
The Latino Brand
Gary Acosta’s podcast The Latino Brand offers concise ideas about how to close the growing wealth and prosperity gap in the United States. “Entrepreneurship and capital can do more to close America’s wealth and prosperity gaps than anything else, and they can bring our nation back together in the process,” he says.
In today’s economy and political climate, owning a business means you get tax breaks and low capital gains taxes.
Still, money is tight. “Latinos are 20% of the population but only get 1% of the venture funding,” says Acosta. “Your ideas without money don’t matter. An idea without money is just noise.”
That is why he says Latinos need to have a positive image and narrative, a Latino Brand that gives them access to careers and capital. Acosta highlights the importance of cultural competency, encouraging Latinos to create a brand focused on trust, grit, loyalty, integrity, an excellent work ethic, and a positive attitude.
Tips to Become Successful Small Business Owners
Develop an extensive business plan.
Get marking expertise from mentors.
Learn how to manage cash flow.
Network with other business owners.
Work with lenders who understand your vision.
Buy a small business from retirees. 
Show loyalty to families and friends.
Do not publicly criticize other Latinos.